CLIENT STORY: ASSOCIATION ANALYTICS

Acquisition creates data analytics powerhouse for associations and non-profits

Challenge:

The Founder and CEO of Association Analytics was a thought leader in the association space. A woman who had launched her career in IT in the association space, she saw the power of data for entities focused entirely on membership service in a changing world. A2 brought data analytics to associations and non-profits across America, helping them retain members and refine program services for a new era. With the goal of launching a new business in an entirely different industry, she needed new leadership to power A2 into the future.

CLIENT:

Association Analytics

INDUSTRY:

Data Analytics

Approach:

We realized that A2’s customer footprint, technology acumen and thought leadership in the association space offered a buyer an exciting future. The ideal next generation leader was discovered in-house when the COO realized she had the opportunity to purchase A2. Julie Sciullo, a young entrepreneur, is taking the business and realizing the Founder’s vision.

Impact:

The combination of A2 and Data Analytics Group boosted the company’s position as the market leader in data analytics solutions for associations and non-profits. Meanwhile, A2’s Founder, a serial entrepreneur, was able to use the funds from the sale to start a new company.

OUR ROLE:

Sellside Advisor

TRANSACTION DATE:

February 2018