Branden Irvine, Director of Sales and Marketing, brings a strong background driving high-performing teams for top global brands. Known for his collaborative leadership style, Mr. Irvine came to sbLiftOff to grow the company’s national presence. Mr. Irvine works directly with business owners across the country contemplating an ownership transfer or acquisition. He has extensive business transformation experience spanning operations, supply chain, sales, marketing and post M&A integration.
Before joining sbLiftOff, Mr. Irvine worked at Stanley Black and Decker, Inc. (NYSE: SWK), where he served as a Senior Channel Marketing Manager with responsibility for P&Ls, representing some of the most notable global brands from DEWALT to Craftsman, Irwin, Lenox, and Mac Tools. Mr. Irvine brought award-winning, patented products to market in collaboration with Product Development and Supply Chain teams. At Worthington Industries (NYSE: WOR), his primary responsibility was implementing transformation systems across two different business units.
Mr. Irvine, a veteran, was awarded a Bronze Star for service in Afghanistan. At sbLiftOff, he is deeply committed to the company’s charitable work with veteran entrepreneurs. Mr. Irvine served as an Officer in the United States Army’s 10th Mountain Division (Light Infantry), deployed to Afghanistan as a Platoon Leader of Cavalry Scouts in 2012 and again as an Executive Officer in 2013. In additional to being an Executive Officer, Mr. Irvine was also an Advisor to the Afghan National Police and Afghan National Army on Logistics. Mr. Irvine was awarded the Bronze Star Medal, and holds an Army Commendation Medal and a Combat Action Badge.
Mr. Irvine received an MBA from Duke University and BS in Political Science from SUNY Brockport.