Welcome to sb liftoff

Find Your Enduring Value

Experienced Advisors

Our senior team has advised on over 50 transactions totaling more than $15 billion in deal value. Our passion is supporting founder owners so they can grow successful businesses and transfer them when the time is right. As an objective, strategic advisor sbLiftOff helps owners see their companies from a new perspective, identifying strengths and weaknesses, key drivers to value, and any barriers to transfer. To increase an owner’s options, sbLiftOff works with companies to implement value enhancement recommendations and remove obstacles to sale. When the owner is ready, sbLiftOff will prepare the company for market, find an appropriate buyer, negotiate and close a transaction. Lift off to your next goal in life!

“I want to help the business owner who has built a successful entity find their enduring value. These businesses not only support owners, they support employees, customers and charities like the Little League or food pantry. We take the skills and approach I learned working on billion dollar deals so business owners can lift off to their goal in life.”

—Founder Sharon Heaton

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Certainty of Execution

Over 50 transactions

Our senior team has advised on more than 50 transactions.

More than $15 billion

We have advised on transactions totaling more than $15 billion in value.

30 years and counting

Our senior team has more than 30 years of combined experience in M&A transactions.




sb LiftOff’s Clarity Report analyzes the company’s financials, provides a current valuation and then reviews other challenges and opportunities facing the company, such as market growth, barriers to sale and operations. Get clarity.


If you understand how qualified buyers will assess your business you can chart a course to a higher valuation. Focus on growing your EBIDTA. This gives you the ability to monetize your hard work when it comes time to lift off.


sb LiftOff helps you explore the range of options available to business owners. Options range from selling to a third party, inter-generational transfers, an acquisition plan, bringing in outside management, employee buyouts, and more. Know your options.

Welcome to sb LiftOff

“We are always looking for a win-win,”

Sharon Heaton

Our Team

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